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P. F. Chang's China Bistro (2007-2012 Menu)

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Designer Hui-Jung had created a series of traditional chop designs for P.F. Chang's China Bistro. The title of each category was translated into Chinese characters on the menu. Instead of using the traditional ancient seal script style that may be hard to read for Chinese readers, modern characters were used for the designs. The objective was to create not only decorative design yet readable for Chinese readers. Moreover, each chop design is its own unique shapes, which create an interesting fresh look.

Special thanks to:

Shelley Straub
Former Director of Marketing

Cory Morris
Marketing Manager

 

Laura Cherry
Director of Public Relations

Amanda Law
Marketing Coordinator

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